Now, what is a Facebook Fan Page?

Facebook Fan Page is like a fan club within Facebook. It is another type of account and you can create one even if you don’t have a Facebook Profile. The difference of Facebook Pages from Facebook profiles is that pages are commonly used by organizations, products, services and celebrities as fan clubs so that they can easily reach out to their fans. Not like a regular Facebook Profile which is limited to having 5,000 friends, a Facebook Fan Page doesn’t have any limit to the number of fans that it can have. When the owner or admin of a Facebook Page posts a status update, it will appear to the news feed of all the fans of that specific page. This is a very good way of promotion and what makes it more outstanding is that it’s free. Imagine doing your marketing and promotion stuff cost-free?

Are you thinking of creating a Facebook Fan Page? Here’s how:

Signing Up- Log on to http://www.facebook.com, click on “Create a Page” link below the green “Sign Up” button.

Select the type of Fan Page- Choose whether it’s for a Local Business or Place, Company, Organization or Institution, Brand or Product, Artist, Band or Public Figure, Entertainment, Cause or Community. If it’s a local business, you will be required to choose a category and put in an appropriate names as well as the address. For the other types of Fan Page, you just need the name and the category. Once you’re done filling out the required fields, make sure that the radio button before the “I agree to Facebook Pages Terms” is selected then click on the “Get Started” button.

Create a Facebook Account- If you already have an existing Facebook profile, you can use the same email address for this Fan Page. If you don’t have one or if you don’t feel like using the same email address, then you can use another email address by filling out the form.

Setting your profile picture- You can either upload a photo from your computer or import a photo from your website. It’s best to place your logo as the primary picture if it’s for a business or organization.

Get Fans- If you used the same email address that you have for your Facebook Profile, then you can invite your friends to like it. You can share your page by importing your contacts; share the page on your wall and like the page so that your friends can see it on their timeline.

Basic Info- Add some basic details like your website and a brief introduction about your page so that people have more idea of what your page is all about.

And you’re all set up, congratulations. You have finally created your Facebook Fan Page which is an awesome medium to reach out to your fans.

Now let’s jump to the basic features of a Facebook Fan Page.

Status Updates- This is where you type what you want to say to your fans to keep them updated. Remember that everything you type in here will be visible to all your fans and will appear in their news feed. Make sure that every post is interesting and worth reading.

Wall- Just like the wall on a Facebook Profile, this is where your recent status updates go. Your Facebook Fan Page wall is visible to your fans and this is where they see your latest activities.

Notifications- This is where you get notified if you’ve got new fans and if somebody commented and/or liked your posts.

Facebook Pages Insights Tool- This tool measures the statistics of Fans’ engagement with your posts. You can see the number of comments left by fans on your posts and you can also keep track of the number of users who have started and stopped reading your updates from the news feed.

Custom Tabs- Facebook has recently developed custom tabs. It is a very cool feature which lets you embed any type of html/css page in your Facebook Page as tabs. You can create a welcome page and make a great introduction to folks who are not yet your fans

How do you promote your Facebook Fan Page and acquire new fans?

Now that you’re familiar with the features of a Facebook Page, you might be wondering how you can get people to your page. There are several ways on how you can promote your Facebook Page and get more fans. Here are some quick tips:

Suggest your page to your friends- Invite your friends to like your page and ask them if they could also recommend it to their friends.

Post your Facebook Page URL on other social media sites- This will ensure that more people will come across your Fan Page increasing the chances of more people to “Like” it. If you’re a regular Twitter user then you can tweet your Facebook Page URL and easily get your followers to be your fans.

Maintain content that is worth following- The challenge doesn’t stop when you have acquired fans. Keeping them is a bigger challenge so make sure that you maintain your Facebook Page up-to-date with posts that are worth reading.

Avoid looking like a spambot- Be very picky with the posts that you make. You don’t want to scare your fans with the links on your posts, make sure that you don’t bomb them with irrelevant stuff that will push them to “Unlike” you.

Find time to talk to your fans- Try to make it a point that you interact with your fans and never ever neglect them. Good and bad comments deserve a reply as this is your way of telling your fans that you care about what they have to say. It matters a lot to them when your Facebook Page serves as a communication tunnel to get a hold of you. This will motivate them to encourage their friends to “Like” your page.

Quality over Quantity- You don’t want to stop just when you’ve acquired the number of fans that you want to have. There are chances that your fans might actually “Unlike” your page or stop reading your posts when you don’t seem interesting. Keep in mind that quality is something that shouldn’t be taken less care of. Don’t be after the number if you’re not doing your job of engaging people with your content.

Put a personal touch of who you are- Fans like it when they get to know you better. Post the things that interest you, probably the latest song that makes you sing, your food cravings, holiday or weekend getaways and stuff like that. Your fans want to feel that there is actually a human behind that Fan Page.

Organize events or games- This is a very effective way of gaining more fans. When you organize games or events, your fans will invite their friends to join the game and before joining, they will have to “Like” your page first. This will definitely gather more fans and get them engaged with your Facebook Page.

Author: Joana

Planning to create a Facebook page for your business or organization? Contact us!

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