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We're in the process of moving our blog so please check out this post here.

We're in the process of moving our blog so please check out this post here. 

Twitter’s much-awaited ad platform that was introduced in November is finally out. The self-serve ad platform enables electronic payment methods and allows advertisers to purchase advertising without even establishing a direct contact with a Twitter sales representative. At the time of writing, it is still in beta testing and only available to a limited number of advertisers. Twitter though promises to eventually roll out the service to more advertisers in the near future.

The self-serve ad platform is definitely a great opportunity for advertisers who would want to reach their target audiences effectively and this goes for both small and midsize businesses. Anyone who has a valid credit card would be able to avail of the service and enjoy the convenience of not having a face-to-face buying interaction. With Twitter’s 380 million users, there surely is a great potential and exposure for every brand that plans to advertise using the platform. Twitter indeed is doing a great job at improving and innovating on its social media platform.

Sources:
http://mashable.com/2011/12/01/twitter-self-serve-ads/
http://adage.com/article/digital/twitter-launches-serve-ad-platform-small-group/231284/

Author: Joana