After we’ve gone through the vetting process described in our approach, we will construct a project which generally combines elements of technical development/launch, social media resource management, and targeted advertising.We believe these three elements are critical to effective social media projects and thus recommend them strictly.Projects typically last for 3, 6 or 12 month periods and generally include weekly conference calls, bi-weekly reporting and quarterly reviews.

Our projects are always built on an assumption of sustainability and growth, that is to say that we expect the campaign to be successful and for your management to want to continue investing in the channel.However, we also realize that as we are not doing anything especially unique or difficult to understand, clients want to be in a position to manage their social media without outside assistance.We support this goal and are always transparent with how and why we do what we do.In fact, all of our clients are intimately tied to the theme and direction of these campaigns.We consistently communicate that while certain social media processes can be outsourced, the critical elements of voice and brand must originate with the client.

Interested to know more about how we get the perfect combination of strategies for our projects? Contact us!

See Also:

Social Media Strategy | Social Media Process | Language Support