Part of the reason social media services are in such high demand at the moment is that there’s so few professionals with real working experience in the field.There are many that of course are responsible for social media marketing on behalf of their company and many of them are doing an effective job and realizing how all the pieces fit together, how and why it works well, and also keeping track of all the strategically important but mundane details like which offers work best on which networks, what the usernames and passwords are etc.

And one day, these people leave.

In the worst cases, they leave the company, perhaps to do social media somewhere else.In other instances, they stay within the company and move to a different team.What they take with them almost all the time, is the social media processes these individuals had developed themselves, along the way, figuring it out, but rarely documenting or training others on.The transition is almost always noticeable in the language of the brand’s updates, like reading one book and then switching to another; yes, it can be that glaring.

Working with an agency, especially one that is NOT working closely with the client on defining the process, can result in the same transition challenges but it doesn’t always have to.For all our projects, the social media process we follow is always transparent and able to be replicated.We clearly define sources, frequency and voice.We also believe that certain aspects of the social media process CAN and SHOULD be automated.For example, if your marketing team is consistently publishing a special monthly promotional offer, there is no good reason that that such an offer should not be automatically scheduled to be shared via social media channels.Social media practitioners who have effectively implemented scalable social media processes and logical automation into their campaigns typically find themselves with much more time on other things, like cool viral campaigns or giveaways.

Need some help with creating an effective social media process for your business/organization?  Contact us!

See Also:

Search Engine Optimization | Social Media Advertising | Using Social Media for Business